The Book - Twist Book
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The Book


A strong brand TWIST is an entrepreneur’s secret weapon.

When stakes are high and budgets are low, getting your story across to potential customers quickly and with greater impact is one of the most important things you can do for the financial health of your business.

In your efforts to look legitimate, you’re likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of brand for Virgin, founder of Brand School and a global authority on effective branding, shares her unique TWIST approach. Take off your brand blinders and look outside of your category for inspiration. Apply best practices from successful brands and TWIST them with your brand to create actionable ideas that help you shine.

Don’t waste another minute on “me too” marketing until you read this book and build your TWIST.